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A native of Alabama, Mac Funchess has worked on the creative side of technology most of his life. He graduated Auburn University with a degree in computer graphics and graphic design, and immediately moved to London, where he designed high-end systems for the computer graphics industry. Upon returning to the States, he managed the Digital Imaging division of Capitol Filmworks for three years. While there, he spent a large amount of time working with Kodak Emerging Technologies on product development, helping them with the design and code for their Kodak Digital Science Large-Format CRT Printer and a high-speed film scanning system. When he heard that Reid/O’Donahue Advertising was looking for someone to build and lead an internet/new media division, he went there and fulfilled that role. Alabama corporation ALFA Insurance needed someone to create some graphics-intensive programs, they approached Mac. Hired as a Software Engineer, he quickly moved into managing projects start-to-finish, coordinating and writing code to run on everything from desktop machines to mainframes. He then went into filmmaking, concentrating primarily on special effects, but offering full-service production, and he collided with Diamond Fortress when they brought him in to make a couple of promotional and instructional films. “What they were doing was amazing. This great corporate culture exists at DFT where every single person believes so strongly in the product. I knew I wanted to be a part of that team.” Says Mac.